Brantford, New Hampshire is a small town that serves as the location of the 1995 Jumanji film, the animated series and the 2017 film Jumanji: Welcome to the Jungle. Establishments include the successful Parrish Shoe Company, a discount store known as Sir-Sav-a-lot, educational establishments such as Brantford High School, Cliffside Private School for boys and Brantford Elementary.
Despite the harshness of the native soil and mild climate, Brantford began growing into a prosperous society and enjoyed a proud town history thanks to the efforts of three star General Angus Parrish, and sculpted a memorial statue in his honour in the town center.
In 1969, Brantford, New Hampshire was continuing to grow into a prosperous town thanks to the success of the Parrish Shoe Company. Alan Parrish however uncovered and found the Jumanji board game in a construction site near where it was buried in 100 years earlier 1869, by two brothers Benjamin and Caleb that hoped no-one would ever find it. Alan then took the game home to the finest house in Brantford, the Parrish Mansion to play it, but was taken into the game's dimension.
Following Alan's untraceable absence, his father lost faith and abandoned the Parrish Shoe Factory and was eventually forced to shut down and threw the economy of Brantford into turmoil. Poverty and business closure spread all over town and prompted anti-social behaviour that even led to the statue of General Parrish bring defaced. Former Parrish Shoes employee Carl Bentley took a position in the Brantford Police Department (but sometimes wished he joined the Fire & Rescue service instead). 26 years after Alan's uncertain disappearance, Nora Shepherd bought the long since empty Parrish Mansion intending to convert it into a public bed & breakfast.
Due to the elements of Jumanji's dimension being unleashed from gameplay, Brantford was caught in the middle of a mass hysteria;
- An outbreak of fevers, rashes and violent seizures due to bites from Mosquitos rendered 98 people in hospitalised critical conditions.
- Resources were exhausted from shops being looted, property damaged and vehicles stolen by mischievous Monkeys, eventually overrunning and infiltrating the Brantford Police Department.
- Rampaging Rhinoceroses, Elephants and Zebras destroyed all in their path and spooked observers.
- Vegetation such as Pods began taking root and spreading throughout the ecosystem, entangling anyone in their path.
Thanks to Alan finally landing a winning roll, the disaster stricken alternative Brantford timeline created by Jumanji was undone and returned Alan and Sarah back to 1969, but left them with the memories intact and able to avoid history repeating itself by Alan informing his father about Carl's misfortune and Parrish Shoes therefore staying open. In 1995, Alan and Sarah threw a Christmas Party for the entire town and welcomed Judy and Peter into their house in thanks for saving them in the previous timeline.
An abridged version of Brantford appears in the animated series, serving as the home of Nora Shepherd and her niece Judy Shepherd and nephew Peter Shepherd. It was also the home of Alan Parrish, who went missing for 23 years, 5 months, 2 weeks, and 4 days due to playing Jumanji and never reading the instructions or even seeing his clue. When not playing Jumanji, Judy and Peter attended Brantford Elementary, or visited the public library.
Like the 1995 film, the episode Price is an abridged adaptation of the film's events and repeated several moments such as Jumanji's elements being brought into Brantford, from vegetation growing through the Parrish Mansion, to a stampede of animals running a rampage through town. More instances in the series incorporate the trio entering Brantford but still being under Jumanji's influence until their clue is properly solved and their turn is completed.
Within Jumanji existed a parallel inner-dimension with a board game known as Brantford: The Game, that essentially acted as a mockery of Brantford, which focused on using intelligence and brainpower in addition to the adventuring / survival aspect of Jumanji. The Elementary combined Rock and his gang of school bullies with the Manji Tribe that worshiped the janitors keys. The public library could unleash animals by touching the books that began with the first letter in their name, whilst a hostile fusion of Van Pelt and Carl Bentley threatened anyone that did not bring library cards into the building. The observatory was run by a fusion between Professor Ibsen and Judy's teacher that performed scientific and mathematical challenges for trespassing players, with aid from mechanical Monkeys.
Despite Alan Parrish and Sarah Whittle disposing of Jumanji in 1969, the game found its way back to Brantford in 1996, where it was found buried in the sand yet again and taken to the house of the Vreeke family. It was that very home where the board game turned into in video game due to Alex Vreeke's disinterest in board games and preference in video games. Alex was the first to be sucked into the newly transformed video game when he started playing it.
21 years later, a new generation of four kids found the game & console while cleaning out the basement during detention in Brantford High School. They too wound up getting sucked in.