Parrish Shoe Company is a shoe manufacturing business based in Brantford, New Hampshire formerly run by CEO Samuel Parrish, who retired and handed control over to his son Alan Parrish. Its business and job opportunity attracted employment from all over town, including a long term employee Carl Bentley who was later promoted to president by the time of Alan's ownership.
Parrish Shoe Company was a large corporation that gained a solid reputation as making the best shoes in New England, for producing quality footwear since 1860. Sam Parrish was frequently present day to day at the factory, but his attempts at trying to keep his working life and private life separate were often jeopardised by Alan repeating to hide inside to escape from the bullying Billy Jessup's gang.
Carl Bentley worked on the stamping line faithfully earning him his subtitle as "Soleman", with the secret sportswear project that he intended to demonstrate to Sam for a potential breakthrough in Brantford's economy. However, the fancy sports shoe proposal was a scrapped idea when his prototype was accidentally left on a conveyor belt by Alan in the middle of being sent out by Sam, damaging an expensive peace of equipment that ultimately cost Carl his job after taking the fall for Alan.
Unaware to anyone until 1969, two boys buried a chest deep in the ground 100 years ago, that ended up being sighted with the Parrish Shoes factory construction site, discovered by Alan when coaxed into digging it back out by its drumbeats. Inside the chest was located an ancient but fancy looking board game called Jumanji, claimed by Alan who took it home to play.
Once Alan retuned to Brantford 26 years after he started playing Jumanji, he followed his instincts and headed for Parrish Shoes to find trace of his parent's whereabouts, discovering the abandoned factory building and the entire town of Brantford in poverty. Learning from a rough sleeper inside the factory office, because of Alan's uncertified disappearance, Sam spent all his time and money finding his son, ultimately abandoning his business and his faith which lead to the town's economy collapsing.
Alan also encountered Carl Bentley now making a living as a police officer after his termination of employment from Sam 26 years ago, apologising for unintentionally causing the string of Carl's bad luck.
Thanks to Alan finally winning Jumanji, the alternative timeline was reversed and returned Alan and Sarah to 1969, allowing Alan to reconcile with his father and reveal himself to be the culprit behind Carl's misfortune, prompting Sam to take Carl back as an employee.
Sam eventually retired from Parrish Shoes and allowed Alan to take over the family business, while he made Carl the company president in time for the Parrish Mansion's Christmas party.
A deleted scene concerning Alan's ownership of the company reveals that he made Carl the company president to congratulate his many years of employment.